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In Home Care products, the presence of titanium dioxide is declared in line with local regulations, which can vary across the world. In some countries, titanium dioxide is not declared if only a small amount of the ingredient is used. In other countries titanium dioxide is grouped under ‘colourants’ in the ingredients list. In Europe, regulation requires all home care ingredients to be disclosed through a supporting website. You can find our product ingredient information page by visiting ‘

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  • While this ruling from the EU General Court doesn’t immediately change the regulations surrounding titanium dioxide, nor does it change the ban that went into place in 2022, it does put the ingredient back in the spotlight.
     
    In the coming months, we will see how the ruling impacts the regulations around titanium dioxide (E171), and we’ll see if the European Food Safety Authority (EFSA) will take another look at the body of scientific evidence used to justify the current ban on E171 in foods and pharmaceuticals.

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